What is SEO( Search Engine Optimisation)?
SEO stands for Search Engine Optmisation or Search Engine Optimiser in English. In Turkish it is Arama Motoru Optimizasyonu. It is the general name for every optmisation process that you perform for your site or your page. It is a process that is applied to your site or pages so that they can be found easily and to be indexed by search engines. And so that your site or pages can appear in the top rows of Search engine results. Your sites content may be of very high quality but if you havent introduced people to it, all of your hardwork and efforts will have gone to waste. The easiest way of introducing your site to people is by search engines. To be able to take your deserved place in Search engines, you need to familiarise yourself with the Search Engine Optimisation rules and apply them to your site.
Every search engine develops its own ordering algorithm and hides this as if it were a secret. Especially because Google doesnt want to work out peoples search algorithms, it changes its own algorithms periodically and it disproves all known theories.
Google makes it clear to webmasters on their Webmaster Guidelines on what should and shouldnt be done in relation to optimisation.
There are 2 factors that determine the order in search engines. These are;
1-On Page Factors: The optimisation process to be done on the page is in our hands.
2-Off Page Factor: This is outside the page and its not in our hands. This is dependent on the links on the page that were given by other sites. This is what we call the Pagerank factor.
Let us examine the main factor meta tags of the On Page Factors :
<title-What is SEO(Search Engine Optimisation)? </title>
Explanation: description: The pages definition.can not pass 200 characters.
-meta name=“keywords”content=“seo optimisation, seo tool, search engine optimisation, meta tag optimisation services”-
keywords: The words that will define the pages content for search engines. There must be a comma in between words and it must not pass 20 words. If you add too many words search engines will think your site has spam and therefore they will pull you down in search engine results.
Repeating the same word several times will be considered spam by search engines.
Instead of writing “program program program” by writing “program, programs, program download, pirogram, pirogiram, pirogram” you will be thinking of the grammatical mistakes people will make. And by doing so you will ensure that these people will find your site. Search engines have said that 15% of people make grammatical errors when making a search. Lets say that your an online umbrella selling site. You must add “umbrealla” next to the words that you have written in the keyword section. Out of every 100 people 15 people are likely to write umbrealla. You must write this so that you dont not miss out on these people and let them be taken by competing sites.
<meta http-equiv=“content-type” content=“text/html;charset=windows -1254”>
Explanation:charset=windows-1254: in the Windows browser the Turkish character set is used.
<meta http-equiv=“content type” content=“Text/html;charset=iso-8859-9”>
explanation: charset=iso-8859-9:in outside applications of Windows browsers the Turkish character set is used.
<meta http- equiv=“refresh”content=“10;URL=file.html”>
Explanation: the folder that was mentioned loads up automatically 10 seconds later.
<meta name=“abstract”content=SEO(Search Engine Optimisation) what is it?”>
explanation: abstract: A sentence that defines the pages content for search engines.(it is preferred instead of description).
<meta name=“author” content=“John Caprice”>
author: the person or organisation that prepares the page.
<meta name=“classification”content=“Internet Marketing”>
classification: It is advised that the pages category contains at most 2 words.(such as politics, finance,business,web hosting )
<meta name=“copyright”content=“28 February 2005 Dontgo.net”>
copyright:the owner of the programs broadcasting rights.
distribution: who does the pages content target(local, general)
<meta name=“content- language”content=“en”>
language: the language used on the page
rating: who is the pages content directed to. If its to everyone “All” should be chosen
<meta name=“resource- type”content=“document”>
resource type: the type of page content (document)
<meta name=“robots”content=“index,follow”> robots: makes clear how the robots should work
index/noindex: takes/doesnt take the page to the archives
follow/nofollow: browses and indexes/doesnt index the pages that are attached to the page
imageindex/noimageindex: indexes/doesnt index pictures
imageclick/noimageclick:indexes/doesnt index the links of pictures
archive/noarchive: takes/doesnt take the page to archives (special for Google)
all: everything on the page is archived
<meta name=“revisit-after”content=“7 days”>
revisit-after: the robot once again visits the page 7 days after.
<meta http-equiv=“cache-control”content=“no- cache”>
cache-control:is not archived by the page search engine
<meta http-equiv=“expires”content=“14 feb 2006”>
<meta http-equiv =“expires”content=“0”>
makes clear the date of when you announced activity. As the date closens search engines list your page in the top rows.
When the date passes this page will no longer be listed. If your site has a section for a special day for example 14 february. It will benefit you to use this code.
<meta http-equiv=“pragma”content=“no- cache”>
the page wont be thrown to cache, everytime its refreshed it will read from its source once again.
<meta http-equiv=“reply- to”content=“email@example.com”>
it reveals the address in where emails can be sent regarding the page.
<meta http-equiv=“window- target”content=“_top”>
It prevents the page from being opened up in a frame.