1. Focus on the user, the rest will take care of itself.
We have tried from the very start to focus on presenting the best possible user test run. Lets say we improve our internet browser or we make a change in the appearance of our homepage. While doing so we have given much importance to providing you with the best possible service moreso than thinking of achieving our own gains. Our homepage and interface is clear and simple, the pages load up instantly. The arrangement of search results can never be sold to anyone. Ads are made clear to be ads; they present relevant content and arent distracting. When we develop new tools and applications, we believe that they will work impeccably without you having to think of in what other way they could have been designed.
2. The best thing to do is to do one job at a time perfectly.
We are doing a search.With the help of one of the worlds best and extensive research groups, we know what we have done correctly and how we can further improve ourselves. Thanks to our endless trials we have become successful in solving complicated matters. And we have made the information search process much faster and without complication for millions of users. We are always making improvements in the quality of our service. Our determination for improving searches, helps in our applying what we have learnt to new products such as Gmail and Google Maps. With allowing you the power to research areas that havent been researched before, we hope that it helps people in accessing information and to be benefited as much as possible.
3. Fastness is better than slowness.
We know that time is precious so we know that when you are looking for answers on the web you want to find it as quickly as possible. And we work to satisfy you. We are maybe the only group in the world who want to allow you to leave our page as quickly as possible. By cutting out extra bits and bytes out of our pages and improving our service productivity, we have broken our own speed records many times. And because of this we have succeeded in lowering the response time to a search to much much under a second. It could be a mobile application or a Google Chrome browser, for every product we bring out we pay attention to speed. We continue to work in trying to make everything much more faster.
4. Democracy is useful on the Web.
To help in determining which other sites present valuable content information, Google Search is successful because it relies on millions of users to send links to websites. By using a series of techniques that more than 200 signal and patented PageRank algorithms take place in, we evaluate every webpages importance. PageRank relies on other pages to decide which sites are the best information sources on the web. As the Web expands, this approach also really does improve. In the same way we have an active role in the improvement of open-source software which has been actualised with the mutual efforts of programmers of upgrades.
5. You dont have to be at your table to need a response to a question.
As time goes by the world is becoming more mobile. Wherever people may be they want to ask information every time they need it. We are first with new technology. We help people everywhere in the world to check their emails and calendar activities. We help present new solutions for mobile services. Mobile services that enable people to perform many of their tasks on their phones and that even allow them to watch videos. And also without a doubt, we are trying to find various ways for a Google search to be carried out on a phone. In addition to this with the Android which is free of charge, open sourced mobile platform, we are hoping to encourage users of mobile applications to a big renewal. Android is advancing quickly in bringing the internet to the mobile world. Because Android presents a wider variety of offers and allows innovative mobile experiences, it is useful from the standpoint of users. In addition to this it presents new earning opportunities to operators, manufacturers and developers.
6. You can make money without behaving badly.
Google is a business. The earnings we make are dependent on the search technology we present to companies and the display of ad sales on our site and on other sites on the web. Thousands of advertisers from all over the world use AdWords to promote their products. And thousands of publishers use our AdSense program to bring forth ads related to their sites content. As a result, if they are advertisers or not, to be sure that all of our users receive our service, we have created a series of pathfinders for our ad programs and applications:
We dont allow the display of ads on our result pages when they have nothing to do with where they have been placed. What we know for sure is, when ads are relevant only and only relevant to the information you are after, you will obtain useful information. With this reason it is possible for certain searches to definitely not direct you to any advertisement.
We believe that advertising can be effective without having to be eye-catching. We dont accept pop-up ads that prevent you from viewing the content you are after.We have established that the clicking rate of a relevant text ad to the users area of interest is much higher than that of ads that are shown randomly. It could be a big ad or a small one, you can benefit from the advantages of this tool that accesses the target audience at a very high rate.
Because the ads on Google are always specified as “sponsored link” in an open way, it wont do damage to the whole of our results. We will never change the order of the results with the intention of placing our partners in the higher rows of search result. And nobody can buy a better PageRank. Our users trust our impartiality and a short-term profit can not damage this trust.
After adding the HTML pages on the site to all of the other indexes, our engineers drew our attention to the inaccessible information. This is often only an addition to the search engines business index (telephone number, address). Like the addition of the possibility to search for news archives, patents, academic articles, billions of pictures and millions of books and other works, were works that needed more creativity. Also our researchers are continuing to find out all the ways for the users to access the answers to the questions they have.
8. The demand for knowledge surpasses all limits.
Our company was founded in California, but our mission is to provide access to information in all languages all across the world. We have offices in dozens of countries for this purpose. We accommodate more than 150 domains and more than half of our results are supplied to users outside of the USA. Google’s search interface is presented in more than 110 languages; we provide the option of limiting search results to a specific language, according to the users preference, and we try to present all of our applications and products in as many languages as possible. People who use our translation tools can discover information from any corner of the world, in a language that is completely foreign to them. We have been able to develop the services quality and diversity, and present them to the far reaches of the world, with the help of these tools and volunteer translators.
9. It’s possible to be taken serious without a suit.
Google was founded with the idea of work being hard but the battle being fun. We believe that we are allowing for many creative and great works to be done within the boundaries of a proper working environment with a great business culture. And were definite that this isn’t doesn’t mean lava lamps and rubber balls. The pride of personal and team successes are seen as a great contribution to our general success. We fully trust our workers who are full of passion and energy, who come from many different walks of lie and have creative approaches to work and play.
10. Great is not good enough.
We don’t see being great in one field as the final destination, but as the starting line. We set ourselves goals that we haven’t reached yet, because we know that the journey to these goals will get us even further than we would’ve expected. Through innovations and experiments we aim to create fin products and develop them in unexpected ways. For example, when one of our engineers noticed that searches written correctly worked fine, that engineers focused on how typos were dealt with in searches. This allowed for a more intuitive and helpful word supervisory to be created.
Even if you don’t know exactly what you’re looking for, finding answers on the net isn’t your problem, it’s ours. We try to discover necessities that haven’t been demanded for by our global user base, and set the standards on products and services according to these needs. When Gmail was brought out onto the market, it had more storage space than any other email service. You can see this clearly from the perspective of our older products and services, but the reason for this are our new standards we’ve set on email storage. We are always pursuing new fields to develop and make big improvements on. As a result, the dissatisfaction we feel with anything current is the driving force behind everything that we do